Pengaruh konten dakwah tiktok terhadap sikap keagamaan mahasiswa S1 Fakultas Agama Islam Universitas Ahmad Dahlan angkatan 2019

Amalia Putri, Vike (2023) Pengaruh konten dakwah tiktok terhadap sikap keagamaan mahasiswa S1 Fakultas Agama Islam Universitas Ahmad Dahlan angkatan 2019. S1 thesis, Universitas Ahmad Dahlan.

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Abstract

Penelitian ini dilatarbelakangi oleh permasalahan diberbagai aplikasi media sosial seperti TikTok yang menimbulkan beragam kerugian seperti maraknya video yang menampilkan gerakan tarian yang tidak pantas untuk ditonton. Namun, pembuat konten baru-baru ini mulai memanfaatkan platform ini untuk tujuan yang lebih konstruktif, seperti menyampaikan dakwah Islam. Media sosial TikTok mengangkat konten dakwah menjadi wadah untuk belajar agama bagi masyarakat, dan untuk menambah pemahaman keagamaan. Tujuan penelitian ini untuk mengetahui pengaruh konten dakwah TikTok terhadap sikap keagamaan, dan seberapa besar pengaruh konten dakwah TikTok terhadap sikap keagamaan mahasiswa S1 Fakultas Agama Islam (FAI) Universitas Ahmad Dahlan (UAD) angkatan 2019.
Metode penelitian ini berjenis kuantitatif dengan pendekatan asosiatif. Penelitian dilaksanakan di FAI UAD, dengan sampel 267 mahasiswa dari total populasi 803 mahasiswa S1 FAI UAD angkatan 2019. Adapun langkah penarikan sampel menggunakan kaidah probability sampling dengan teknik cluster random sampling. Variabel independen dalam penelitian ini yaitu konten dakwah TikTok (X), dan variabel dependennya yaitu sikap keagamaan (Y). Peneliti menggunakan teknik pengumpulan data berupa kuesioner, dengan teknik analisis uji regresi linear sederhana.
Hasil penelitian yang diperoleh menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara konten dakwah TikTok terhadap sikap keagamaan mahasiswa S1 FAI UAD angkatan 2019 dikarenakan Ha diterima pada nilai signifikansi sebesar 0,000 < 0,05 dengan angka kepercayaan 95%. Besaran pengaruh konten dakwah TikTok terhadap sikap keagamaan yaitu sebesar 0,302 dan terdapat hubungan yang sedang dengan nilai R sebesar 0,549.

This research is motivated by problems in various social media applications such as TikTok that cause various disadvantages such as the proliferation of videos featuring dance movements that are inappropriate to watch. However, content creators have recently begun to utilize this platform for more constructive purposes, such as conveying Islamic da'wah. TikTok social media raises da'wah content to become a place to learn religion for the community, and to increase religious understanding. The purpose of this study is to determine the effect of TikTok da'wah content on religious attitudes, and how much influence TikTok da'wah content has on the religious attitudes of undergraduate students of the Faculty of Islamic Religion (FAI) of Ahmad Dahlan University (UAD) class of 2019.
This research method is quantitative with an associative approach. The research was conducted at FAI UAD, with a sample of 267 students from a total population of 803 undergraduate students of FAI UAD class of 2019. The sample withdrawal step uses probability sampling rules with cluster random sampling techniques. The independent variable in this study is TikTok da'wah content (X), and the dependent variable is religious attitude (Y). Researchers used data collection techniques in the form of questionnaires, with simple linear regression test analysis techniques.
The research results showed a positive and significant influence between TikTok's da'wah content and the religious attitudes of UAD FAI undergraduate students class of 2019 because He was accepted at a significance value of 0.000 <0.05 with a confidence rate of 95%. The magnitude of the influence of TikTok's da'wah content on religious attitudes is 0,302 and there is a moderate relationship with an R-value of 0.549.

Item Type:	Thesis (S1)
Keyword:	Konten Dakwah, TikTok, Sikap Keagamaan, Followers, Islam
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HT Communities. Classes. Races
Divisi / Prodi:	Faculty of Islamic Studies (Fakultas Agama Islam) > Faculty of Islamic Studies (FAI) Doc
Depositing User:	userperpus2 userperpus2
Date Deposited:	03 Jan 2025 03:28
Last Modified:	03 Jan 2025 03:28
URI:	http://eprints.uad.ac.id/id/eprint/78060

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