AN NUR, FITRINANDA and Wenerda, Indah and Fatonah, Nur and palupi, yuana VIRTUAL CONCERT AS THE NEW LIFESTYLE DURING COVID-19. [Artikel Dosen]

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This study focuses on the virtual concert phenomenon as a new
form of adaptation during the COVID-19 period. observe how
media transitions affect communication processes and create
new lifestyles. This pandemic era changed the order of human
life in various social, cultural, and economic aspects. Humans
must innovate in this era which then leads to the shift of
humans in the use of communication and information
technology. This research takes Prambanan Jazz as one of the
biggest music concerts and has a cultural background. This
international event is one of the biggest music concerts in
Indonesia because it has cultural values as identity. Prambanan
Jazz is now performing virtual concerts due to the pandemic.
The year 2020 is the first year that Prambanan Jazz will
perform its virtual concert. Therefore, it is necessary to
examine the changes that occur in the communication process
during this new model. This research is descriptive qualitative
by using Convergence theory. Convergence sees that there is a
shift and also the incorporation of old media into new media
that can be accessed anywhere and anytime. Convergence
offers easy access, and also brings new habits for people who
can create new lifestyles. The results show that virtual concerts
create a new lifestyle for people because of the transition from
direct to indirect forms of communication. Virtual concerts
change the direct to indirect communication style.

Item Type: Artikel Dosen
Subjects: H Social Sciences > H Social Sciences (General)
Divisi / Prodi: Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User: fitri nanda
Date Deposited: 03 Apr 2023 05:54
Last Modified: 03 Apr 2023 05:54

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